Sport psychology aims to understand the link between a person’s thinking and their performance in sport. Whilst successful athletes control their thoughts and emotions in competition, athletes who lose concentration, experience physical tension and lack confidence, often fail to produce their best form when they need it most. A sport psychologist helps athletes to ignore any distractions that limit performance and discover the key thoughts that encourage their own success.
Sport psychology has been shown to contribute to success in elite sport and many elite sports men and sports women now rely on the advice of sport psychologists, in addition to traditional coaching, in their quest for excellence.