Who can benefit?
Individual athletes
Sport psychology can benefit all classifications and categories of sports men and women, including amateur and professional sportspeople, and junior and senior competitors. Aspiring athletes, existing elite athletes and athletes making the transition from playing to coaching or retirement can all benefit from the principles of applied work.
Sports teams
Sport psychology can make an important contribution to the performance of sports teams in terms of effectiveness and consistency in competitive fixtures. Applied work can help individual members of a team perform more effectively and create a positive team environment that benefits coaches, administrators and the wider support staff.
Performers in the arts and entertainment
The principles of sport psychology can be applied to performers in the expressive and creative arts including those connected with the music and acting industries. Being able to control behaviour during the entertainment spotlight can help elite artists to produce peak performances that can allow progression in their chosen career.
Business and commerce
Success in elite sport shares numerous similarities with success in the world of commerce and business. The principles of sport psychology can be applied in a business setting to motivate and challenge a workforce in a way that increases productivity and output. Applying behavioural principles to groups of employees through the lens of elite sport has proven to be an interesting way of developing effective work practices in businesses and organisations.